Yoji P. Cole

Senior Writer

Yoji has spent 13 years as a journalist covering an array of subjects and personalities ranging from corporate America's most successful executives to hip-hop's denizens of def culture.

Yoji most recently worked as the Los Angeles Bureau Chief for DiversityInc where his reporting revealed business practices that thrive on diversity, inclusion and build revenue. His work included regular interviews of corporate luminaries such as Microsoft's Bill Gates and former Time Warner Chairman Richard Parsons, as well as, traveling to Venezuela to cover U.S. corporate interests there and uncovering Nashville, Tennessee's problems with immigration.

Yoji started at DiversityInc as a senior journalist and became a bureau chief after launching DiversityInc's Los Angeles bureau in 2003. He helped establish alliances with key Fortune 500 corporations and professional organizations in the Los Angeles area. Yoji further distinguished himself by producing subscriber-generating special sections for DiversityInc magazine. One of note was the monthly celebrity section, "My 5 Rules for Success." The section featured celebrities such as Vanessa Williams, Christina Saralegui, Blair Underwood, Shemar Moore and Kenny G among others. Yoji also produced a video series on DiversityInc.com which featured biracial and multiracial folk talking about growing up mixed.

Prior to his work with DiversityInc, Yoji freelanced for New York-based magazines covering culture's influence on entertainment and media and conducted celebrity interviews. Prior to his time as a freelancer Yoji was a journalist at The Arizona Republic. There, he went form a cub reporter covering five small city governments in Phoenix's West Valley to the newspaper's first online reporter covering breaking news, police and politics. Early in his career Yoji interned as a reporter for Newsweek's Los Angeles bureau, helping senior journalists cover the O.J. Simpson civil trial and the mass cult suicide in San Diego.

It was in his native Los Angeles that Yoji launched his career at the Los Angeles Sentinel newspaper and the weekly alternative newspaper LA Weekly. At those publications, Yoji's reporting revealed the difference between inner-city grocery stores and suburban grocery stores; he covered young voters, corporate drug testing and other topics.

Yoji fully enjoys what Los Angeles and California offer. He is a member of the Los Angeles Museum of Contemporary Art, a member of Film Independent's Diversity Advisory Board and NAMIC. In his personal time he regularly organizes trips to white-water raft, snow ski, camp, and is a rated beach volleyball player.